• warm markets vs cold markets
    Warm Markets Vs. Cold Markets

    In sales and direct marketing terminology warm market and cold market are simply different types of a customer base a direct marketer or a salesman has. Warm Market A target audience with whom you have interacted earlier...

    • Posted 4 years ago
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  • What is Permission Marketing?

    Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning Stranger into friends, and friends into customers (New York, Simon & Schuster). It is all about obtaining permission from customers before...

    • Posted 6 years ago
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