• smarketing
    What is Smarketing?

    Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to ensure that the sales and marketing teams have the same vision and cooperate with each other to...

    • Posted 3 years ago
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  • What is Attribution in Marketing?

    Attribution in Marketing is a methodology for giving appropriate credit to each ad, or other item that influenced a sale. Here is an infographic from DPFOC, Ireland that explains how attribution in marketing is and how it...

    • Posted 4 years ago
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  • Marketing and Business: A “Fun” Brand architect Talks

    How many of us take marketing as a fun activity? and engage in friendly duel with rival brands?(like Virgin did with BA). I believe that this philosophy is not brand or industry centric, every brand can have...

    • Posted 4 years ago
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  • Evolution of Marketing Automation [Infographic]

    Automation has been a major part of modern marketing. But how has marketing evolved from the industrial era to the current times automated marketing tools and techniques? This latest infographic released by marketo, answers this and shows...

    • Posted 4 years ago
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  • Crowdsourcing As a Marketing Strategy – Pros and Cons

    In this post our guest blogger Celina Conner writes about crowdsourcing and how it can be used as a marketing strategy, specially in the context of social networking platforms like Facebook.   Great deals of...

    • Posted 5 years ago
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  • Effective Alternative Marketing Techniques for SMEs

    In this post, our guest blogger Lucy Wright writes about effective alternative marketing techniques for small businesses.   Many business people believe that your company can only be as good as your marketing. Your...

    • Posted 5 years ago
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  • What is the difference between Sales and Marketing ?

    As it can be seen Sales and Marketing are two different functions, but the objective at large is same. Both the functions go hand in hand. Sales depends on Marketing, for creating awareness about the product, which...

    • Posted 6 years ago
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  • What is Competitive Advantage?

    We have heard this term many times over in our lives, what is it? Well… Competitive advantage, is defined as, an advantage a business exerts, over competitors, either by means of lower prices, or by means of...

    • Posted 6 years ago
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  • What is Competitive Advantage?

    We have heard this term many times over in our lives, what is it? Well… Competitive advantage, is defined as, an advantage a business exerts, over competitors, either by means of lower prices, or by means of...

    • Posted 6 years ago
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  • What is Marketing Mix?

    The term “Marketing Mix” is also known as the 4Ps of Marketing. This is a tool for making Marketing decisions. All decisions fall broadly into 4 major categories. These decisions are subject to external constraints of the...

    • Posted 6 years ago
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