• smarketing
    What is Smarketing?

    Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to ensure that the sales and marketing teams have the same vision and cooperate with each other to...

    • Posted 3 years ago
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  • Top of mind awareness
    What is Top of Mind Awareness (TOMA)?

    Top of mind awareness (TOMA) is a brand awareness metric that is used to measure how well various brands rank in the mind of consumers. It is simply the first brand that comes to customer’s mind for...

    • Posted 3 years ago
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  • brand-journalism
    What is Brand Journalism?

    In the current age of diminishing advertising credibility, content marketing, direct-to-consumer communication through social media and blogs, brand journalism is “journalistic style” thought leadership stories about a brand or (any topic relevant to the brand) written by...

    • Posted 3 years ago
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  • megamarketing
    What is Megamarketing?

    A term coined by the marketing guru Philip Kotler, megamarketing refers to the marketing efforts of a firm to manage elements of the firm’s external environment. These external elements include various governments the firm deals with, the...

    • Posted 3 years ago
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  • Double Loop Marketing
    What is Double Loop Marketing?

    Double loop marketing is a term coined by online marketing consultant Christian Sarkar. It is simply the notion that in today knowledge driven world, marketing should also be knowledge driven and not product driven. The first loop...

    • Posted 3 years ago
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  • Native ad example
    What is Native Advertising and How Does it Work?

    Native advertising is an online marketing strategy which seeks to bridge the gap between brand publishing and banner ads in the sense that paid content is made to blend in with the other editorial content of a...

    • Posted 3 years ago
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  • brand differentiation
    What is Brand Differentiation and How to Implement It?

    Brand differentiation is the process of differentiating your brand from that of your competitors. It is implemented strategically through positioning your brand differently from the crowd. No matter what industry you might be in, it is pretty...

    • Posted 3 years ago
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  • consumer-insights-strategic-planning
    Using Consumer Insight for Better Strategic Planning

    Deep consumer insight is the definite key to taming the long term strategic planning beast. And by taming this beast and learning to coordinate it well, you and your company can learn to navigate successfully in any sort...

    • Posted 3 years ago
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  • marketing-concepts
    50 Marketing Concepts Every Marketer Should Know

    Over the last two and half years we, at Marketing FAQ have published hundreds of articles about various marketing concepts, how to guides, marketing and brand lists, brand stories, creative ads, marketing and advertising news, etc. Given...

    • Posted 3 years ago
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  • Drip Marketing
    What is Drip Marketing?

    Drip Marketing is a marketing communication strategy that uses a series of pre defined communication messages (or “drips”) sent over an extended period, at regular intervals. The idea is to insinuate a promotional message gently and steadily...

    • Posted 3 years ago
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