• Direct Marketing
    The Advantages of Using Direct Marketing and Leaflet Distribution

    In this post our guest blogger Irina Ferreira takes about the advantes of direct marketing and leaflet distribution. This is one of our most asked questions and whilst the truth is that the advantages of...

    • Posted 4 years ago
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  • apple-vs-samsung
    Top Five Smart Phones and What Marketers Can Learn From Them

    The top-grossing smart phones of 2012 have a few things in common but what is it about these devices that make them the best? There are lots of great smart phones out there, and often the deciding...

    • Posted 4 years ago
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  • Samsung Galaxy S4: The Behemoth Rises and the Dinosaur Panics

    So a little something called the Galaxy S4 launched. You can watch the launch event below. Irrespective of what you think about the event or even the phone. You can’t help but notice big Sammy’s swagger. Swagger is important,...

    • Posted 4 years ago
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  • Nexus 4: Google Tries to Sell A Phone That Customers Cannot Buy

    Dear Google, You made an incredible product, that garnered rave reviews from tech pundits around the world. Finally there was a product that was worthy of carrying the Google name. For the first time the non-geek population was...

    • Posted 4 years ago
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  • #DroidRage Turns To #WindowsRage: PR Gone Horribly Wrong

    Dear Microsoft, We get it, that you have a bone to pick with Google. Despite your billions poured on your search product "Bing", you could not make any dent on Google's market share. Instead you ended up eating...

    • Posted 4 years ago
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  • How to Increase Sales Through Free Giveaways

    In this post our guest blogger Andrew Mills talks about how free product giveaways helps promote your brand and increase sales. The use of promotional products by businesses has been around as long as there has been...

    • Posted 4 years ago
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  • The Old World Meets The New World

    "Share a coke and a song" campaign from Coca-Cola ushers in a new era of digital collaboration opening new avenues of branding.

    • Posted 4 years ago
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  • Vicco 3
    Brand Failures: Vicco Turmeric

    One of our readers, Snigdharup Banerjee, got inspired by our earlier post on Vicco Turmeric, did further research on the subject, and taking cues from our article and some other references from the web, came up with...

    • Posted 5 years ago
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