• Direct-Marketing-tips
    6 Direct Marketing Tips That Work

    In one of our recent posts, we discussed some of the biggest advantages and some serious challenges of direct marketing. Following are some direct marketing tips that will help optimize direct marketing efforts for maximum gains and...

    • Posted 3 years ago
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  • direct marketing advantages
    Advantages and Disadvantages of Direct Marketing

    We discussed direct marketing and its various methods in one of our recent posts. In this article we will discuss the various advantages and disadvantages of direct marketing. There are certain benefits and drawbacks to each method and...

    • Posted 3 years ago
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  • email open rate
    Top 10 Ways to Improve Email Open Rate

    What is Email Open Rate? Keeping track of email open rate is vital for direct and inbound marketers as this metric enables them to evaluate the effectiveness of their campaign and marketing communication efforts. All efforts and...

    • Posted 3 years ago
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  • Direct Marketing Methods
    Best Direct Marketing Methods to Reach Customers

    All effective direct marketing methods seek to optimize the beneficial characteristics of direct marketing. A primary characteristic is the traceability and measurability of the responses to the marketing communication and customer engagement efforts. Another prominent feature of...

    • Posted 3 years ago
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  • square inch analysis
    What is Square Inch Analysis in Direct Marketing?

    Square inch analysis is a method used by direct marketers to determine the relative profitability of products displayed in mail order/direct marketing catalogs. Once this analysis is done it becomes easier for direct marketers to assign positions...

    • Posted 3 years ago
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  • warm markets vs cold markets
    Warm Markets Vs. Cold Markets

    In sales and direct marketing terminology warm market and cold market are simply different types of a customer base a direct marketer or a salesman has. Warm Market A target audience with whom you have interacted earlier...

    • Posted 3 years ago
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  • Right Timing for a Leaflet Distribution Campaign

    It might seem that it goes without saying that seasonality can directly affect the success (or otherwise) of your leaflet distribution campaign: after all, you wouldn’t send your leaflet full of Christmas Cheer and festive freebies out...

    • Posted 4 years ago
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  • Geofencing
    Using Geofencing for Location Based Advertising

    What Is Geofencing? This is a type of technology that lets you set a geographic radius around a particular location (typically your store or trade show stall) and make an invisible fence, and then deliver advertisements (in...

    • Posted 4 years ago
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  • How to Snag The Big New Clients in Direct Marketing

    In business, you need clients. And when those clients come in, pay for your wares, and exit happily, you feel a well-earned sense of achievement. However, there’s a lot of baggage that comes with having clients in...

    • Posted 4 years ago
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  • Five Direct Mail Ideas You Wish You Had Thought Of

    Direct mail marketing is still one of the most effective ways to reach your customers.  Direct mail messages have a much stronger impact than emails, and a well-run direct mail campaign will leave a lasting positive impression...

    • Posted 4 years ago
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