• Best Global Brands of 2013

      Omnicon Group, world’s largest advertising, marketing and corporate communication company recently released much awaited Global Brands report including the list of best global brands of 2013. And just like every other time this report brought great...

    • Posted 4 years ago
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  • Ranked: Indian Brands on Facebook

    The importance of having social media presence, is being felt by many brands. Brands are also using networks like facebook and twitter to promote themselves. India’s favourite social networking site, facebook (The world’s actually) is the first...

    • Posted 5 years ago
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  • What are “Me-Too” Brands?

    Copycat or me-too brands are encouraged by the short term benefits of such leveraging, and these, blind them from the possible legal implications which may include lawsuits, forced re-branding, or corporate embarrassment.

    • Posted 6 years ago
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