• Top of mind awareness
    What is Top of Mind Awareness (TOMA)?

    Top of mind awareness (TOMA) is a brand awareness metric that is used to measure how well various brands rank in the mind of consumers. It is simply the first brand that comes to customer’s mind for...

    • Posted 3 years ago
    • 0
  • brand-journalism
    What is Brand Journalism?

    In the current age of diminishing advertising credibility, content marketing, direct-to-consumer communication through social media and blogs, brand journalism is “journalistic style” thought leadership stories about a brand or (any topic relevant to the brand) written by...

    • Posted 3 years ago
    • 0
  • brand differentiation
    What is Brand Differentiation and How to Implement It?

    Brand differentiation is the process of differentiating your brand from that of your competitors. It is implemented strategically through positioning your brand differently from the crowd. No matter what industry you might be in, it is pretty...

    • Posted 3 years ago
    • 0
  • Personal branding
    What is Personal Branding?

    Branding and marketing exercises are no longer confined to commercial products and corporate entities, as is evident by the growing popularity of personal branding. Nowadays, almost everything and everyone can be made into a brand. Not only...

    • Posted 3 years ago
    • 0
  • product placement
    What is Product Placement?

    Also known as embedded marketing, product placement is a marketing and advertising tactic whereby a product and/or its functionalities are communicated to the target audience using a ‘by the way’ approach. This marketing practice is neither new...

    • Posted 3 years ago
    • 0
  • rebranding
    6 Steps to Follow for Successful Rebranding

    In my last post, I gave an introduction to the concept of rebranding, briefly touched upon its major types, and reasons to go for it. In this write-up, I am going to delve into a little more...

    • Posted 3 years ago
    • 0
  • What is Rebranding and why is it Done?

    Rebranding is an exercise in image makeover. It is about changing certain elements of the brand to reposition it in the market. But before understanding rebranding in more detail, let us first understand the role of branding...

    • Posted 3 years ago
    • 0
  • 5 Branding Trends for 2014 and Beyond

    A brand is the personality, the individual identity of one or a set of products offered by a manufacturer. As much as a brand distinguishes a product, it also encompasses the product and marketing philosophies of the...

    • Posted 3 years ago
    • 0
  • Paper Boat
    Paper Boat: Weaving Childhood Memories with Drinks

    This is a review of the Paper Boat Drinks, a fast growing beverage brand from Hector Beverages, a company based in Gurgaon and started by top B-Schools graduates. The Back-Story Being used to getting weird spam and...

    • Posted 3 years ago
    • 0
  • Best Advertising Slogans
    The Most Famous Advertising Slogans of All Time

    Here is a list of around 150 of the best and the most famous advertising slogans from the English speaking world – from the classic slogans like Coca Cola’s the pause that refreshes to some of the...

    • Posted 3 years ago
    • 0