• The quirkiest brand

    The business of brands works on differentiating from others. The best brand that has carved a niche for itself in this sense is Virgin. And, their differentiator is not about the product offering. It is built on...

    • Posted 5 years ago
    • 0
  • Who is a Brand Manager?

    A brand manager (also known as a product manager) is anyone who is in charge of nurturing a brand. Someone who defines and maintains the brand identity and image though all the form of visual, aural or...

    • Posted 5 years ago
    • 0
  • Who is a Brand Manager?

    A brand manager (also known as a product manager) is anyone who is in charge of nurturing a brand. Someone who defines and maintains the brand identity and image though all the form of visual, aural or...

    • Posted 5 years ago
    • 0
  • What is a brand?

    According to the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But there is a problem...

    • Posted 5 years ago
    • 0
  • What is a brand?

    According to the American Marketing Association, a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” But there is a problem...

    • Posted 5 years ago
    • 0