• Vicco 3
    Brand Failures: Vicco Turmeric

    One of our readers, Snigdharup Banerjee, got inspired by our earlier post on Vicco Turmeric, did further research on the subject, and taking cues from our article and some other references from the web, came up with...

    • Posted 4 years ago
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  • When Story Becomes the Brand – Harry Potter

    It’s amazing how our modern communication and consumerism driven world has transformed the landscape of popular literature and storytelling. Yes, we’ve had icons before. Twain’s Huckleberry Finn is the quintessential American literary icon, perhaps no Christmas passes...

    • Posted 5 years ago
    • 0