• ab-testing
    What is A/B Testing in Marketing?

    In marketing, A/B testing (or A/B split testing) is a term used for experimenting on two versions (A and B) of a design element (of ad, web page, email, sales copy or any other marketing element that...

    • Posted 3 years ago
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  • AIDA model
    What is AIDA Model in Marketing Communication?

    AIDA model is a marketing communication process which is used by marketers to make their target customers make a purchase or take the desired action. It starts with sending out a communication message (typically through advertising) and...

    • Posted 3 years ago
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  • marketing strategies for small businesses
    Online and Offline Marketing Strategies for Small Businesses

    Marketing, advertising and public relations in general are of great importance to any business, including small businesses. They help the business retain and grow its customer base. They can be leveraged by adopting sound online and offline...

    • Posted 3 years ago
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  • The Psychology of Advertising Thumbnail
    The Psychology of Advertising

    What is the psychology of advertising? How to advertisers influence the consumer through the clever use of psychological principles? These are some of the questions every serious student of advertising needs to understand to create and deliver...

    • Posted 3 years ago
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  • Geofencing
    Using Geofencing for Location Based Advertising

    What Is Geofencing? This is a type of technology that lets you set a geographic radius around a particular location (typically your store or trade show stall) and make an invisible fence, and then deliver advertisements (in...

    • Posted 3 years ago
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  • Prince Harry’s Naked Stunt and Topical Advertising

    In this post our guest blogger from UK, Mitchell Thomas talks about the latest controversy surrounding Prince Harry and how couple of Brands milked the controversy for their own branding.   Anyone who keeps an...

    • Posted 4 years ago
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  • Mercedes Benz: Driven to Distraction

    I know, I know writing about Automobiles is not my forte. That honor belongs to my good friend and colleague Arvind. But allow me to steal your thunder just this once my friend. I will admit freely...

    • Posted 5 years ago
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  • 10 of The Best Direct Mail Campaigns

    In this post our guest blogger, Clare Evans, presents a fabulous lists of some of the most creative direct mail campaigns. To get inspired, read on! Direct mail marketing is all about connecting with your customers on...

    • Posted 5 years ago
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  • Samsung Galaxy S3: Designed for Humans

    Why Samsung why? Why would you want to destroy the goodwill of the Galaxy S brand with such a flimsy marketing."Designed for Humans" ,who comes up with that? Our Alien overlords who think of us as petty...

    • Posted 5 years ago
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  • The Peoples car

    Maruti has very recently launched a car called Ertiga, that is fondly known as the people’s car. This is a classic example of how brands when backed by a great insight can never go wrong. Of course,...

    • Posted 5 years ago
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