What is Marketing Channel?

By on November 14, 2011

Also known as ‘Channel of Distribution’ or ‘Distribution Channel”, a marketing channel is the path through which goods/services flow from one end to another(marketer to consumer), and monetary flow happens the other way around(consumer to marketer).

Marketing Channels

A marketing channel can be short, i.e. Manufacturer to Consumer, or a long chain, involving many intermediaries Manufacturer to wholesaler to a retailer, before reaching the final consumer. Each link in the chain recieves the product at one pricing point and forwards it to the next link at a higher pricing point making his margin.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.