What is Market Intelligence?

By on January 6, 2012

Market intelligence, is a branch of market research, which involves the collation and analysis of  relevant data or information about certain markets. While market research is a more consumer oriented method, market intelligence involves the collation of data from different sources like trade bodies, business journals, personal interviews with business contacts, company accounts, official statistics, or category specific websites.

Market intelligence gives a broader analysis of markets, consumer trends, and also sector/industry specific data such as market share, market segmentation, and market size. Industry wide reports, country wide consumer attitudes, etc., are the end products of market intelligence.

Market intelligence is not the same as Marketing Intelligence (MI), or Business Intelligence (BI).

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.