What is the difference between Sales and Marketing ?

By on November 23, 2011

Difference between sales and marketing is often a topic of confusion. There are times when both are confused for the other. We will see what each function is, and then understand the difference between the two.

Sales: It is a function whereby the product/service gets “sold” to the client. This process begins with identifying the clients, investigating their requirements, understanding their problems/needs, proposing a solution/offer/make the pitch, handling objections, negotiating the terms, and closing the deal. Sales is a very in-detail approach to client acquisition. It follows a one-to-one approach.

Marketing: Marketing is a function, which tries to entice people to buy a product/service. This is done by creating awareness about the product to a large base of prospects. This includes use of various methods, which can attract attention to a product, thereby facilitating sale/sales pitch.

As it can be seen Sales and Marketing are two different functions, but the objective at large is same. Both the functions go hand in hand. Sales depends on Marketing, for creating awareness about the product, which will make lead acquisition, and conversion easier.

Sales, is also the function rakes in the money flow into the company. So all other departments are in someway dependant on sales. Also the data provided by sales teams is critical to making Marketing decisions.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.