What is demarketing?

By on November 25, 2011

Demarketing is the exact opposite of marketing. Demarketing involves efforts which try to discourage (not completely nullify) the demand for a product. Demarketing might be employed when the marketer is not able to either supply in large quantities or in cases where the marketer does not want to supply to a particular region because of high distribution costs.

Common demarketing strategies are high price, very low advertising spend, or offering a different product altogether.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.