What is a Captive Market?

By on November 29, 2011

A captive market is a market, where the consumers do not have many suppliers to choose from. Their only choice is to buy what is available or not to make any purchase at all. This is applicable to a market which experiences a monopoly or oligopoly.

Captive markets experience high prices and less choice. Classic examples of captive markets are food courts in malls, airports, or movie complexes.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.