What is Adapted Marketing Mix?

By on December 12, 2011

An adapted marketing mix is an international marketing strategy of adjusting each of the marketing mix elements to suit each international target market.

Marketers, due to glaring differences in cultural backgrounds, spending power, product preferences and needs and wants of the consumers, adapt their product, prices, channels, and promotion strategies to suit the conumers’ requirement in each country. This might mean higher costs, but marketers bear such additional costs in hope of gaining a bigger market share and return.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.