In our endeavor to make this blog as resourceful as possible, we have decided to get experts from the marketing domain (educators & experienced professionals) to write about marketing, branding, and advertising on this blog.

Abhinaya Chandrasekhar

Abhinaya is a young and vibrant brand consultant with a Masters degree in Business Administration and more than 3 years of experience as a consultant based in Mumbai. In her professional career she has been instrumental in building brands from scratch and nurturing their growth. In the past, she has presented over 15 papers in various capacities on Branding, Business Strategy and Process Management. One of her papers on Branding was awarded at the Asia Brand Summit in 2008.

Having spent over 16 years in three different countries, she has had a wide exposure to global brands. In today’s highly networked world, she also tracks various brands’ digital avatars and advises them on how to behave online at every touch point. She is on road to starting her own boutique agency that tracks brands and creates a powerful community of consumers.

When not reading or working she is usually seen with her guitar strumming away.

You can visit her blog Brand Touchpoints to read more of her stuff on brands and ideas. You can reach her at abhinaya.ch@gmail.com and follow her on Twitter @abhinaya_ch

Ashish Hablani

Ashish HablaniAshish is a mumbling and fumbling supply chain specialist by day and a passionate marketing aficionado by night. A voracious reader, Technophile, Information junkie , Internet addict, Google fanboy ,A movie buff ,bathroom singer, Avid blogger, Nerd and proud! A sucker for good food, good company and great conversations, a cricket crazy, football fan who loves tennis. Recently acquired interests- sometimes willing, sometimes reluctant fitness buff and an activity that he refers to as cooking, but we beg to differ. He dons various hats, but we took his writing hat and marketing acumen, and threw it on the ring. You can read his reflections on life, the universe and everything on his blog Nowhere Man. Also you can friend him on facebook, follow him on twitter @ashish_hablani and mail him at ashish.hablani@gmail.com