What is Direct Marketing?

By on November 20, 2011

Direct marketing is a sales technique whereby the seller contacts the customers directly, without any channel intervention. The common methods of direct marketing are telephone sales, solicited or unsolicited mails, catalogues, leaflets, brochures, and coupons.

Direct marketing is successful in situations where other conventional advertising channels do not aid in targeting the right group of customers. Direct marketing also involves the creation, and maintenance of a large database of information about prospective clients. These databases may also be sold or shared among other direct marketing companies.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.