Top Inbound Marketing Tools for Marketers Part 2

By on May 16, 2014

inbound marketing toolsIn the last post on inbound marketing tools, we walked you through some of the best and most popular candidates available in the market today. We also mentioned some more inbound marketing tools briefly, on a concluding note. Today, let’s get up close and personal with some more inbound marketing tools. After all, it never hurts to get acquainted with alternatives and the tools that we are going to get to know about today are nothing if not robust and optimal in their own right. So, let’s not waste any more time beating around the bush. The following section brings you the details of some more inbound marketing tools out there.

A Few More Players that Score at Inbound Marketing

We had briefly mentioned the following tools in the previous post. It’s time to get into a little detail.

FollowerWonk

FollowerWonk is predominantly a social media analytics tool and is a great ally of content marketers. It lets you export your research analytics to a CSV file and saves your latest search results. It searches users on Twitter by tracking keywords and compares them on the basis of various parameters like influence, followers, following, age, etc. This helps content marketers connect with authoritative social media bloggers, in turn enabling the former to optimally reach out to the latter’s followers. The Twitter analytics feature also lets content marketers track their progress and ‘up their game’ accordingly. FollowerWonk comes in paid as well as free versions. Needless to say, the free version gives its users access to lesser features and facilities than the paid version.

Rapportive

An email add-on application, Rapportive is the quintessential browser extension that collates and organizes the social media profiles and related information of your email contacts right in your inbox. This allows you to access information about what your email contacts do, their interests, their social networks, etc. A savvy content marketer can use this information to reach out to relevant contacts in his/her email contacts’ list and connect with them on social media sites like Twitter, Facebook, LinkedIn, etc. Rapportive is compatible with Google Chrome, Mozilla Firefox, Safari, and Mailplane and the first time you open it, you get option buttons to connect this add-on to your LinkedIn, Facebook, and Google accounts. You just need to click on them once to map all your social media contacts and their information with your address book contacts. Whenever you sign in to your social media accounts thereafter, Rapportive posts a query about the type of information about your contacts you want on your Rapportive profile. This streamlines the amount and type of information you want access to.

Salesforce.com

Salesforce.com is a Cloud service provider which sells applications and cloud services to enterprises. These applications and services include CRM, marketing, social enterprise solutions, sales performance acceleration services, social network analytics tools, etc. Its products like Sales Cloud and Chatter enable marketing people convert and connect with potential and actual customers respectively. All products and services of Salesforce.com are paid services and its customers include many top notch technology, manufacturing, and retail organizations.

Webflow

Webflow is a website creation tool which allows just about anyone to set up beautiful, interactive, and responsive websites in the blink of an eye! This is essentially helpful for marketers looking to create short-term online campaigns and micro-sites for launching new products or services. The best thing about using Webflow to design a website is that one need not be a code-pro! It has a range of user-friendly features and applications that let marketers who are not code-happy create their very own virtual marketing presence.

Google Analytics

The friendly online traffic and website analysis tool from the house of Google, Google Analytics is the ultimate ally of the savvy digital marketer. It helps marketers keep track of and analyze various relevant virtual metrics like website traffic volume and where most of it comes from, how much time a visitor spends on a page, what content is viewed most, etc. These metrics and analytics help digital marketers gauge the direction and effectiveness of their virtual marketing campaigns. Such information equips them to decide when and how to modify their strategies for more success.

So, as you can see, apart from the top three inbound marketing tools we spoke about in the last post, the tools and services mentioned above are also handy allies when it comes to draw in and engage one’s target audience in ways that spell commercial success. These are not all that is out there. There are many more tools and services available, apart from the ones we mentioned, that aid marketers in various ways by helping them understand the dynamics of virtual markets and their various components. Such understanding inevitably comes handy in framing and modifying marketing campaigns to hook in and engage more customers.

About Ishani Chatterjee

Ishani is a commerce graduate with an MBA in Marketing and International Business. She worked as a financial analyst for a high profile custodian bank for a year before switching to writing and editing professionally. When she is not writing she spends her time reading and watching movies, listening to music, and traveling. Reading, for her, is a passion, nay, obsession and she fuels this obsession by collecting books on a wide range of topics.