Video: Mini Countryman Social Media Contest

By on January 19, 2012

This is how MINI uses facebook to promote the Countryman at Brussels motor show. The contest was named Fan the Flame. A MINI Countryman was placed on a downward slope, and was hanging from a rope. A burner was placed below the rope. Once you like the facebook page, you can see the live construction, from the Brussels Motor show. You then ignite the remote flame from the campaign website. If your trigger is the one which burns the rope, you win the Countryman! Quite novel!

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.