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Search Engine Submission: The Myth, The Truth and The Tips
Search Engine Submission is the process of submitting a website directly to a search engine for listing in its index. While webmasters usually submit their website manually to the major search engines like Google, Yahoo, Bing and Ask, almost all SEO software facilitate submission to hundreds of other search engine automatically.
Before moving ahead let us demystify couple of search engine submission myths.
Myth: You need to submit your site to search engines for them to index your web pages.
Truth: There is absolutely no truth in this! All the major search engines use crawlers and bots to find and index your web pages on their own. And they are pretty good at it. So what you should be really worried about is not whether Google will index your pages (it will, even without your help), but whether you should not allow some of your pages (system generated pages, admin pages, blank pages, media attachment pages) to get crawled and indexed by the search engines using robots meta tags.
Myth: Submitting your websites to thousands of search engines (as promised by some SEO tools) using SEO tools will improve your website rankings.
Truth: First and foremost, you submit your site to a search engine to get traffic from the search engine, not to rank higher in that or any other search engine! Secondly, 99% of the traffic to your website will come from only the top four search engines – Google, Yahoo, Bing and Ask. Even out of these, an overwhelming majority will come from Google alone. So submitting your site to “thousands of search engines” will not only make no difference to your rankings (because search engine submission is not for rankings), but will also not attract any significant traffic to your website. There are only three things that will improve your search engine rankings – quality content, thorough on-site SEO, and good quality backlinks.
Search Engine Submission Tips
- On-Site SEO: Before submitting your website to search engines make sure you have done your on-site SEO – meta tags, content formatting, bold text, heading tags, etc
- XML Sitemaps: While submitting just the home page of your site to a search engine should be enough, you should ideally create an xml sitemap of your website and submit that. With an xml sitemap you can prioritize the importance of your websites pages and help the search engines in giving more prominence to your important pages.
- Manual Submission: Manually submit your site to the top four – Google, Yahoo, Bing and Ask. These (especially Google) are too important to use a software to submit. Create a Google webmaster tools account to submit.
- Be Selective: You can use an SEO tool to submit your site to minor search engines, niche search engines, networks and directories (because manually submitting to these isn’t worth the effort), but be selective. Submit to only those search engines which are relevant to your business or website. Otherwise you will attract unnecessary spam to your site.