Top Five Rules of Effective Web Design

By on September 2, 2012

[box type=”info”] In this post our guest blogger Ramalaxmi Nagarajan lays down the rules of effective web design.[/box]


Embracing a rational website design is the most recommended approach to bolster your website’s success. Website designers must incorporate designs and visual elements that are simple and effective in order to grant an enriched user experience. Given below are five rules that, if incorporated well, will make your website a very effective marketing vehicle.

Rule #1: Consider Website Usability – A structure that helps users find things easily

The focus has shifted to Website Usability as designers and developers have comprehended its profound importance lately. It has turned out to be the most pragmatic and agreeable methodology that acts as a catalyst to the success of a website. The way the user acts in a website is not very different from the approach of customers once they enter a store. They scan a new page, skim through the options and click on a link that they feel matches with their search query. Besides, they will not give much thought before clicking the back button if the website does not appeal to them at a glimpse. An effective website design is the key to arrest the visitor’s attention and succeed in converting them into your user.

Rule #2: Create Smooth and Instinctive Navigation – Let them find the right links in the right places

Considering their nature to seek instant fulfillment from a website, guiding the user appropriately throughout the website holds a lot of significance. Navigation has to be smooth and instinctive for the user.  Infusing colossal information on the website will not do the trick. In the search to hunt for the link that will serve their purpose, they can jump towards any direction. Placing the link in a position that is easy to hit upon is crucial.

Rule #3: Use Elegant and Simple Graphics – Self-explanatory graphics that answer questions quickly

Graphics of right sizes and definition that seem elegant and well- designed will do more than alluring your visitor. It will also provide momentum for the website‘s performance by taking less time to load and opening in all browsers.

A website that is self-explanatory with comprehensible graphics will strike the right chord with users. Users do not have the time and patience to think and understand your website. They tend to leave the website once they feel the burden of questions hovering around their head.

Rule #4: Emphasize Key Areas – What you want the users to notice first

It is necessary for website designers to highlight and emphasize the key areas with the help of reasonable amount of visual elements that will work to their advantage. This is why website designers have trimmed down their use of Flash as it sometimes turns out to exasperate the user.  Besides, it also acts as an impediment to granting usability by increasing the time that the website takes to load. However, one has to be careful while using visual elements and Flash and not overdo it, as there is only a thin line between elucidating and complicating things.

Rule #5: Use Images to Support Text – Visual cues for your written content

Images must support the content and come to help whenever necessary. Using the white space smartly is also necessary. It will relieve the user from feeling choked up and make things around them easier to read. Website Usability Testing on a regular basis will help you gain useful insights.


[box type=”bio”] Ramalaxmi writes for and represents Convonix Inc., one of the leading internet marketing firms of India. They provide a gamut of services including SEO, SEM, SMM & ORM all under one roof.[/box]

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