5 Advanced Email Marketing Tips for Better Performance

By on October 23, 2012

[box type=”info”] In today’s post our guest author, Robert Woodford talks about how advanced email marketing can use some tricks to make their email campaigns more effective. [/box]


You know that email marketing is essential to your online success. In fact, you’ve gotten so good at it that a high percentage of people regularly click through to your site and customers have even written to thank you for the quality of your content – a great feeling.

But even if you feel like your email marketing is giving you fantastic results, that doesn’t mean there aren’t still ways you haven’t thought of to improve your response rate and make more sales. Here are several email marketing tips for the person who already thinks they know everything.

Tip #1: Design for Mobile Too

Did you know that a third of all emails in 2011 were opened on a mobile device? It’s incredible how quickly the cyber-landscape is changing, and it’s important that you account for this change in your email marketing campaigns. That means making sure that the emails you send are easy for people to read on mobile devices. How do you do this? By avoiding complex designs that use lots of images (especially those where you have to click on the image as your call-to-action), multiple columns, links that are so close together they can be hard to point to on mobiles, and keeping the text itself concise.

Tip #2: Use a Static IP Address

Email marketers should always strive to maintain the same IP address for as long as possible. Why? Because spammers are known to change IPs frequently, so this is something email programs look for when receiving new messages, and if they think you’re spamming, the message will be blocked. You can get a static IP address by contacting your ISP and asking for one. It might be a bit more money, but it’s usually worth it. And if you do have to change your IP address, it’s always wise to start slow when you’re first using it. Instead of sending emails out to thousands of people in one blast, break your list into smaller chunks and you’ll be more likely to convince the filters that you are legit.

Tip #3: Choose your Send Time Wisely

Ideally, you want to send your email out at a time when people will be checking their inboxes, but aren’t stressed about getting to “the important stuff.” That means you want to avoid sending emails overnight and especially in the morning. Sure, people will be checking their messages when they arrive at work, but if it doesn’t seem immediately important to the job, many simply hit delete. The best time to send is actually around the middle of the day – between noon and 1pm. People have gotten through that initial burst of work and are more able to relax and read.

Tip #4: Pick the Best Days of the Week

Just like with choosing the time of day to send, the best days end up being the ones in the middle – Tuesdays, Wednesdays, and Thursdays. Why? Well, weekends are out because there is a huge drop in email activity over weekends just in general. And Mondays and Fridays aren’t ideal because people are either getting back into the swing of things at work, desperately trying to finish things before the end of the week, or gearing up for the weekend.

Tip #5: Add Social Media Sharing Links

Want to really get the word out about the content in your email? Add links that serve the same purpose as social media Share buttons and just watch as your audience grows exponentially by people posting the content on Facebook, Twitter, and so on. Speaking of Twitter, there’s a free tool called Click to Tweet that handles this process beautifully. The other big boys make you do it manually using the following links.

Facebook: http://www.facebook.com/sharer.php?u=yoursitehere

Google+: https://plusone.google.com/_/+1/confirm?hl=en&url=yoursitehere

LinkedIn: http://www.linkedin.com/cws/share?url=yoursitehere

If you’re wondering if it’s really worth the effort, the answer is yes. A recent study by GetaResponse analysis reported that emails with social media Share links had a click-through that was 115 percent higher than messages without them.


[box type=”bio”] Robert Woodford is a leading email marketing expert and advocates free email marketing tools. [/box]

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