• business-deals
    Biggest Business Mergers & Takeovers in History

    Throughout history, large companies have been bought and sold for huge sums of money. However, many people believe that the biggest mergers & takeovers have come more recently in history as tech companies have become well-known for...

    • Posted 3 years ago
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  • transactional email infographic
    How to Optimize Transactional Emails for Ecommerce

    As an online retailer, you probably already know that email marketing is one of the most cost-effective forms of digital marketing that you can invest in. You may even diligently compose newsletters to send to your email...

    • Posted 3 years ago
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  • online casinos
    How Social Media is Helping Online Casinos

    There was a time when you actually had to visit a casino (preferably in Vegas) to gamble away your money. But then came the internet and like everything else, gambling also went online. Online casinos started to become...

    • Posted 3 years ago
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  • smarketing
    What is Smarketing?

    Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to ensure that the sales and marketing teams have the same vision and cooperate with each other to...

    • Posted 3 years ago
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  • ab-testing
    What is A/B Testing in Marketing?

    In marketing, A/B testing (or A/B split testing) is a term used for experimenting on two versions (A and B) of a design element (of ad, web page, email, sales copy or any other marketing element that...

    • Posted 3 years ago
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  • Top of mind awareness
    What is Top of Mind Awareness (TOMA)?

    Top of mind awareness (TOMA) is a brand awareness metric that is used to measure how well various brands rank in the mind of consumers. It is simply the first brand that comes to customer’s mind for...

    • Posted 3 years ago
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  • brand-journalism
    What is Brand Journalism?

    In the current age of diminishing advertising credibility, content marketing, direct-to-consumer communication through social media and blogs, brand journalism is “journalistic style” thought leadership stories about a brand or (any topic relevant to the brand) written by...

    • Posted 3 years ago
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  • customer-lifetime-value
    What is Customer Lifetime Value (CLV or LTV)?

    Customer lifetime value (CLV or LTV) or is the value (i.e. revenue or profit) a customer generates throughout the entire duration of the customers relationship with the firm. There are various models available to predict the lifetime...

    • Posted 3 years ago
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  • megamarketing
    What is Megamarketing?

    A term coined by the marketing guru Philip Kotler, megamarketing refers to the marketing efforts of a firm to manage elements of the firm’s external environment. These external elements include various governments the firm deals with, the...

    • Posted 3 years ago
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  • Double Loop Marketing
    What is Double Loop Marketing?

    Double loop marketing is a term coined by online marketing consultant Christian Sarkar. It is simply the notion that in today knowledge driven world, marketing should also be knowledge driven and not product driven. The first loop...

    • Posted 3 years ago
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