• iOS 7 and the Apple Geek

    Who you are, depends on what you did on September 18, 2013, depending on which part of the world you are reading from, the date and time of the event might differ but more or less it...

    • Posted 4 years ago
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  • Marketing and Business: A “Fun” Brand architect Talks

    How many of us take marketing as a fun activity? and engage in friendly duel with rival brands?(like Virgin did with BA). I believe that this philosophy is not brand or industry centric, every brand can have...

    • Posted 4 years ago
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  • Mahindra Celebrates the Adventurer in Us with Live Young, Live Free Ad

    With this ad, showcasing the portfolio, with a purpose built soundtrack, and an exhibition of adventure, and off-road capability, will Mahindra be your choice, when it comes to adventure?

    • Posted 5 years ago
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  • Converting Brand Loyals with Customer Service: A Shell Experience

    Before the internet in this part of the world gets filled with news of another fuel hike hitting consumers at midnight, I would like to write about a pleasant fuelling experience that I had this evening. It...

    • Posted 5 years ago
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  • Microsoft Rebrands with New Logo

    Changing brand identity, is both a difficult and tricky task. However, by adapting the said design language across all its products, Microsoft hopes to pump fresh blood into the company, giving it the right amounts of vigour,...

    • Posted 5 years ago
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  • Promise and Delivery: A ‘Nano’ Lesson

    Ratan Tata, once made the promise of giving the people of India, and the world, a car which is not a hassle to buy, the Tata Nano. When initial announcements were made, the market reacted in different...

    • Posted 5 years ago
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  • Cadbury Celebrates Friendship with New TVC: Press Release

    India's favourite chocolate brand, Cadbury Dairy Milk,  celebrates the beginning of new friendship with its new TVC. We bring you the images and the excerpts of the press release from Cadbury India.

    • Posted 5 years ago
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  • Volkswagen Jetta TSI YouTube Campaign

    The digital world is getting cluttered with every passing day. What once used to be a reserved medium, has now become chaotic, with every brand vying for a piece of the pie. Volkswagen India, have come up...

    • Posted 5 years ago
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  • Choice Overload: Understanding Retail Dynamics

    The problem of choice is one of the most predmoninant in the modern shopper's mind. We would like to see less of categorization as pointed out in the video. With retail segment all set to boom in...

    • Posted 5 years ago
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  • Blackberry
    What’s Up Blackberry?

    RIM has been the most flexible Enterprise solution, allowing the IT department freedom to lock out deivces, to ensure that sensitive data is not compromised, a feature not available on iPhone, the most popular BYOD device.

    • Posted 5 years ago
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