• Mad Men meets Jaguar

    Remember the BMW series in MI 4. The Mecca of all product placements that was widely talked about. Here’s the story of a very recent brand association that may not have worked out well. Mad Men’s story...

    • Posted 6 years ago
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  • The quirkiest brand

    The business of brands works on differentiating from others. The best brand that has carved a niche for itself in this sense is Virgin. And, their differentiator is not about the product offering. It is built on...

    • Posted 6 years ago
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  • The Peoples car

    Maruti has very recently launched a car called Ertiga, that is fondly known as the people’s car. This is a classic example of how brands when backed by a great insight can never go wrong. Of course,...

    • Posted 6 years ago
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  • An open letter to consumers

    We cover brands. But today, I think we must digress a bit and discuss usage of brands. Strictly from a consumer, to a consumer. Linkedin had already gained enough popularity by the time facebook launched. We were...

    • Posted 6 years ago
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  • A step away from digital

    How many times has the word “digital” cropped up in our conversation in the past one week? Being one of the cheapest medium with a far higher reach than traditional tools, this is the most obvious route...

    • Posted 6 years ago
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  • Flipkart wins again!

    Flipkart has created a line of sequel to their existing campaign with kids playing the “elder” role. The biggest winner here is the insight they have based their campaign on – “people find it difficult to buy online.”...

    • Posted 6 years ago
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  • Do the impossible with Thums Up

    The new Thums  Up ad has been stirring a lot of publicity. For some reason there is a heavy mixed opinion around this TVC.   Here’s why this ad is awesome – Thums Up has been one...

    • Posted 6 years ago
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  • The brand – Steve Jobs

    Have you tried creating a brand? You, as an endorser will also have to live your brand’s personality. An excellent example of this is Steve Jobs. He managed to build the world’s most creative and quirky brand...

    • Posted 6 years ago
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  • Take a whiff

    Brands are forever trying to break the clutter by coming up with something new. Bru Gold combined a new strategy with the traditional medium only to get India’s attention on a Sunday morning. By appealing to four...

    • Posted 6 years ago
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  • Doritos wins Superbowl 2012

    Now we wouldn’t be complete without the famous Doritos Man’s best friend Superbowl 2012 commercial winner, would we? Playing upto the universal human insight of tickling the funny bone, Doritos is taking over the ad world in...

    • Posted 6 years ago
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