Print: Cricketers Arms Lager

By on February 5, 2012

Cricket is a very old sport, which is governed by 42 laws made in the year 1788. The agency, DDB Melbourne, has re-written each of these 42 articles for Cricketers Arms’ print ad campaign.

According to DDB, The rewriting of the MCC’s 42 Articles for Cricketers Arms Lager was inspired by our Dads and the blokes they played cricket with; Australian men who applied the game’s spirit of decency, fair play and the regular need to laugh at yourself to every aspect of their lives.

Cricketers Arms Retiring Hurt

 

Cricketers Arms Pitch Maintenance

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.