Outdoor: Kellogg’s Crunchy Nut Cuckoo Clock

By on January 24, 2012

Kellogg’s launched its popular(in UK & Ireland since 1980) cereal, Kellogg’s Crunchy nut, in the USA last year. The breakfast cereal market in USA is very cluttered, unlike Indian markets. Kellogg’s had to find a way to break this clutter and make a new product work. In unison with Leo Burnett, Kellogg’s came up with a unique way to advertise itself, by building the world’s largest cuckoo clock. Also see the video, showing the campaign at work.

Kellog's Crunchy Nut, Outdoor

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.