Outdoor Advertising Through Car Wraps

By on July 29, 2013

 In this post our guest blogger Allan Bilolo talks about using Car wraps as an innovative outdoor advertising tool.

Car wrap marketing is a great way to advertise in the “offline world” while getting as many as 10,000 views a day.

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It’s easy to allot your marketing budget to online marketing methods, as these are sure to reach a wide audience. Simply putting up a cheap ad on Facebook will get you all the exposure you need in the shortest amount of time possible. So it’s terribly easy to neglect the real world and forget about ‘offline marketing’ and all its potential. A few years ago, ‘offline marketing’ was all there is to marketing (when we say offline we mean all the more traditional forms of marketing that mainly excludes the Internet). Nowadays, everyone is clamoring for a space in virtual reality so why not check out this marketing trend that will soon become a marketing classic.

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60% of people spend at least a few minutes a day stuck in traffic. These people are bored, agitated, and funnily enough, at their “weakest”. When we say weakest, it simply means that these people are glad for a bit of diversion especially when they’re stuck in traffic and rushing to get to the office. Although not everyone will welcome a diversion at this point of time, the point is that the majority will. So why not take advantage of this marketing method that is no other than car-wrap advertising?

Car Wraps

Car wraps are basically vinyls or decals that you see those racecars are sporting. Car wraps usually have graphics that can enhance or personalize the look and feel of a vehicle. But nowadays, car wraps are used for advertising anything and everything. Cars are not the only ones that can be wrapped. Boats, trucks, vans, buses, and even motorcycles can be given the car wrap treatment. Once your vehicle of choice is wrapped in your preferred graphic design, you will now be in the possession of a mobile billboard that can reach a wide audience even if you’re just parked at an empty grocery parking lot.

Why Car Wraps?

Off all the “offline” forms of marketing, why should you choose car wraps? The initial shell out is relatively big for a supposedly cheap advertising solution. But it all boils down to the return of investment. A car wrap averages about 10,000 views per day so this is truly a win-win situation in the works. If you want something that will average a similar number of online ad viewers but in the real world setting, you would be hard pressed to find something that will garner you as much views in the easiest and cheapest way possible.

Who Will Benefit?

Car wraps are a great way to advertise no matter who you are. Whether you want to advertise an upcoming event or your biggest promo to date, car wraps will help you deliver the message in all your target areas. This is definitely one of the easiest ways to market your wares in your chosen demographic.


Allan Bilolo is an SEO specialist with PIN Agency. His main interests lie in creative design, photography, and illustration. He has been blogging since 2010 and at present, he has been writing for Arete Digital Imaging about the investment potential and aesthetic considerations of car wraps for business promotions.

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