What is Embedded Marketing?

By on December 14, 2011

Embedded Marketing, or Product Placement, is a form of advertising, where branded goods are placed in a medium usually devoid of any ads. These include movies, music videos, televison shows, sports, or even news programs. The product placement is often not disclosed at the time when the same is featured.

Un-missable product placements include Aston Martin cars in Bond movies, and the Audi R8 in Iron Man Series. Automobiles, consumer electronics and computers, food and drink, and tobacco are the most placed product categories. The practice became common in the 1990s, when the importance of such placement came to the fore.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.