What is Bait and Switch?

By on December 5, 2011

baitandswitchBait and switch is a customer deception tactic, in which the marketer advertises for a product at a very attractive price. This is done to lure the customers (the “bait”). Once the customer comes to the store/office, the marketer tries to persuade the customer into buying a higher priced product (the “switch”).

This is looked upon as an unethical marketing practice. Generally the marketer would tell the customer that the product advertised for is out of stock (even if it is available), and then suggest the costlier product.Bait and switch is widely found in retail sales, but it can happen in other forms of selling as well.

About Arvind R

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business. Click here to know more about him.