• online casinos
    How Social Media is Helping Online Casinos

    There was a time when you actually had to visit a casino (preferably in Vegas) to gamble away your money. But then came the internet and like everything else, gambling also went online. Online casinos started to become...

    • Posted 3 years ago
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  • smarketing
    What is Smarketing?

    Smarketing is strategic integration of sales and marketing to drive growth for a business. The objective of smarketing is to ensure that the sales and marketing teams have the same vision and cooperate with each other to...

    • Posted 3 years ago
    • 0
  • ab-testing
    What is A/B Testing in Marketing?

    In marketing, A/B testing (or A/B split testing) is a term used for experimenting on two versions (A and B) of a design element (of ad, web page, email, sales copy or any other marketing element that...

    • Posted 3 years ago
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  • Top of mind awareness
    What is Top of Mind Awareness (TOMA)?

    Top of mind awareness (TOMA) is a brand awareness metric that is used to measure how well various brands rank in the mind of consumers. It is simply the first brand that comes to customer’s mind for...

    • Posted 3 years ago
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  • brand-journalism
    What is Brand Journalism?

    In the current age of diminishing advertising credibility, content marketing, direct-to-consumer communication through social media and blogs, brand journalism is “journalistic style” thought leadership stories about a brand or (any topic relevant to the brand) written by...

    • Posted 3 years ago
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