• customer-lifetime-value
    What is Customer Lifetime Value (CLV or LTV)?

    Customer lifetime value (CLV or LTV) or is the value (i.e. revenue or profit) a customer generates throughout the entire duration of the customers relationship with the firm. There are various models available to predict the lifetime...

    • Posted 3 years ago
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  • megamarketing
    What is Megamarketing?

    A term coined by the marketing guru Philip Kotler, megamarketing refers to the marketing efforts of a firm to manage elements of the firm’s external environment. These external elements include various governments the firm deals with, the...

    • Posted 3 years ago
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  • Double Loop Marketing
    What is Double Loop Marketing?

    Double loop marketing is a term coined by online marketing consultant Christian Sarkar. It is simply the notion that in today knowledge driven world, marketing should also be knowledge driven and not product driven. The first loop...

    • Posted 3 years ago
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  • Native ad example
    What is Native Advertising and How Does it Work?

    Native advertising is an online marketing strategy which seeks to bridge the gap between brand publishing and banner ads in the sense that paid content is made to blend in with the other editorial content of a...

    • Posted 3 years ago
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  • brand differentiation
    What is Brand Differentiation and How to Implement It?

    Brand differentiation is the process of differentiating your brand from that of your competitors. It is implemented strategically through positioning your brand differently from the crowd. No matter what industry you might be in, it is pretty...

    • Posted 3 years ago
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