• business card marketing
    Business Card Marketing Tips and Strategies

    Branding is all about creating an identity and the creation of this identity invariably starts with the customary exchange of business cards. And for self employed professionals business cards may be the most important marketing tool available....

    • Posted 3 years ago
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  • direct marketing advantages
    Advantages and Disadvantages of Direct Marketing

    We discussed direct marketing and its various methods in one of our recent posts. In this article we will discuss the various advantages and disadvantages of direct marketing. There are certain benefits and drawbacks to each method and...

    • Posted 3 years ago
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  • AIDA model
    What is AIDA Model in Marketing Communication?

    AIDA model is a marketing communication process which is used by marketers to make their target customers make a purchase or take the desired action. It starts with sending out a communication message (typically through advertising) and...

    • Posted 3 years ago
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  • email open rate
    Top 10 Ways to Improve Email Open Rate

    What is Email Open Rate? Keeping track of email open rate is vital for direct and inbound marketers as this metric enables them to evaluate the effectiveness of their campaign and marketing communication efforts. All efforts and...

    • Posted 3 years ago
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  • Direct Marketing Methods
    Best Direct Marketing Methods to Reach Customers

    All effective direct marketing methods seek to optimize the beneficial characteristics of direct marketing. A primary characteristic is the traceability and measurability of the responses to the marketing communication and customer engagement efforts. Another prominent feature of...

    • Posted 3 years ago
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  • Personal branding
    What is Personal Branding?

    Branding and marketing exercises are no longer confined to commercial products and corporate entities, as is evident by the growing popularity of personal branding. Nowadays, almost everything and everyone can be made into a brand. Not only...

    • Posted 3 years ago
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  • blue-ocean-strategy
    What is Blue Ocean Strategy?

    Blue ocean strategy is a business strategy for saturating markets. It is a strategy for overcoming competition in a unique way. Imagine starting over? From scratch? Creating your own universe? Picking an environment and mould it as...

    • Posted 3 years ago
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