• product placement
    What is Product Placement?

    Also known as embedded marketing, product placement is a marketing and advertising tactic whereby a product and/or its functionalities are communicated to the target audience using a ‘by the way’ approach. This marketing practice is neither new...

    • Posted 3 years ago
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  • inbound marketing tools
    Top Inbound Marketing Tools for Marketers Part 2

    In the last post on inbound marketing tools, we walked you through some of the best and most popular candidates available in the market today. We also mentioned some more inbound marketing tools briefly, on a concluding...

    • Posted 3 years ago
    • 0
  • inbound marketing tools
    Top Inbound Marketing Tools for Marketers Part 1

    What is Inbound Marketing? Inbound marketing is all about drawing customers in instead of going all out to get them and there are a number of inbound marketing tools that help you do just that — make...

    • Posted 3 years ago
    • 0
  • Sensory Branding
    Sensory Branding – Engaging the Senses for Brand Building

    While we have heard the phrase, “mastering the senses”, in hundreds of martial arts themed action movies and have nodded obediently in agreement (only to forget its significance once the movie is over), the truth remains that...

    • Posted 3 years ago
    • 0