• mass-Customization
    What is Mass Customization?

    What is the first thing that comes to the mind when you put the words ‘mass’ and ‘customization’ together? An oxymoron, what else! Customization is possible only on an individual level and the connotation of a mass...

    • Posted 3 years ago
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  • rebranding
    6 Steps to Follow for Successful Rebranding

    In my last post, I gave an introduction to the concept of rebranding, briefly touched upon its major types, and reasons to go for it. In this write-up, I am going to delve into a little more...

    • Posted 3 years ago
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  • What is Rebranding and why is it Done?

    Rebranding is an exercise in image makeover. It is about changing certain elements of the brand to reposition it in the market. But before understanding rebranding in more detail, let us first understand the role of branding...

    • Posted 3 years ago
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  • Top 5 Marketing Trends for 2014 and Beyond

    2014 is well on its way and we are already witnessing certain trends which, we feel, are likely to be a staple this year and for at least a couple of years to come. Given below are...

    • Posted 3 years ago
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  • Transactional Emails Can Boost Your Email Marketing

    Transactional emails can give your email marketing campaign the kind of boost that makes an enormous difference in terms of final sales and conversion rates. Just what are transactional emails then? As this awesome infographic by the...

    • Posted 3 years ago
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