• 5 Branding Trends for 2014 and Beyond

    A brand is the personality, the individual identity of one or a set of products offered by a manufacturer. As much as a brand distinguishes a product, it also encompasses the product and marketing philosophies of the...

    • Posted 3 years ago
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  • Google facts
    Google Facts: The past, The Present & The Future

    From a startup to a technology giant, the journey has been quite eventful. Here is an informative infographic from DPFOC full of Google facts, it’s journey till now and the road ahead. But first, a thought on how important Google...

    • Posted 3 years ago
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  • Paper Boat
    Paper Boat: Weaving Childhood Memories with Drinks

    This is a review of the Paper Boat Drinks, a fast growing beverage brand from Hector Beverages, a company based in Gurgaon and started by top B-Schools graduates. The Back-Story Being used to getting weird spam and...

    • Posted 3 years ago
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  • Search Engine Submission
    Search Engine Submission: The Myth, The Truth and The Tips

    Search Engine Submission is the process of submitting a website directly to a search engine for listing in its index.  While webmasters usually submit their website manually to the major search engines like Google, Yahoo, Bing and...

    • Posted 3 years ago
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  • sensory marketing
    Sensory Marketing: Using The Senses for Brand Building

    Sensory marketing (also known as sensory branding) is a type of marketing that uses the power of the human senses to appeal to the target audience at an emotional level. A multi sensory marketing or brand experience...

    • Posted 3 years ago
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