• square inch analysis
    What is Square Inch Analysis in Direct Marketing?

    Square inch analysis is a method used by direct marketers to determine the relative profitability of products displayed in mail order/direct marketing catalogs. Once this analysis is done it becomes easier for direct marketers to assign positions...

    • Posted 3 years ago
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  • ecommerce industry statistics featured
    Global E-Commerce Industry Statistics in 2014 [Infographic]

    With the rise of mobile and tablets, the global e-commerce industry landscape is changing rapidly. Here are some latest stats: Global e-commerce industry to is worth $ 1.1 Trillion US is the biggest market followed by China...

    • Posted 3 years ago
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  • marketing strategies for small businesses
    Online and Offline Marketing Strategies for Small Businesses

    Marketing, advertising and public relations in general are of great importance to any business, including small businesses. They help the business retain and grow its customer base. They can be leveraged by adopting sound online and offline...

    • Posted 3 years ago
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  • warm markets vs cold markets
    Warm Markets Vs. Cold Markets

    In sales and direct marketing terminology warm market and cold market are simply different types of a customer base a direct marketer or a salesman has. Warm Market A target audience with whom you have interacted earlier...

    • Posted 3 years ago
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  • Facebook’s 10th Anniversary – Timeline and Stats

    Facebook’s 10th anniversary is due on 4th Feb 2014. It’s time to take a look at the key milestones in it’s 10 year long journey and some latest stats to figure out how big and how important...

    • Posted 3 years ago
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  • Bulk Email Vs Transactional Email
    Bulk Emails Vs. Transactional Emails: The Pros & The Cons

    Email marketing is anchored on two types of correspondence: the bulk email and the transactional email. They both are valuable, but serve different purposes. Due to unique pros and cons of each type, businesses must study the...

    • Posted 3 years ago
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  • Market Research Industry
    3 Key Trends for Market Research Industry in 2014 and Beyond

    Year 2013 now behind us, many professionals in the market research industry will be thinking about plans for 2014 and what this year may hold. As the ever-changing arena of market research software and channels continues to...

    • Posted 3 years ago
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  • Marketing Strategy
    4 Surefire Ways to Get Your Marketing Strategy Unstuck

    Marketing is dynamic and ever changing. What marketing strategy you have been using for many years might not be the best tool to use today. Thus, you must constantly look for ways on how you can improve...

    • Posted 3 years ago
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  • Social Media Marketing
    10 Common Mistakes To Avoid For Social Media Marketing

    With so many social media sites and the regular changes on them, it is not unusual to find yourself confused and not being able to figure out the perfect social media marketing strategies and make some blunders....

    • Posted 3 years ago
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