• How to Manage a Social Media Crisis

    The growth of social media websites have allowed individuals to easily and readily express their opinions and concerns on all sorts of matters.  This has been positive in many respects, but it has posed new challenges for...

    • Posted 4 years ago
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  • Five Direct Mail Ideas You Wish You Had Thought Of

    Direct mail marketing is still one of the most effective ways to reach your customers.  Direct mail messages have a much stronger impact than emails, and a well-run direct mail campaign will leave a lasting positive impression...

    • Posted 4 years ago
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  • Top Tips to Make your Website Fast and Effective

    In this post our guest blogger Kay Ackerman points out common mistakes web developers make while developing their website and how to rectify these mistakes.   Feature-packed websites may dazzle customers, but not if...

    • Posted 4 years ago
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  • How to Measure ROI of Social Media?

    In today’s post our guest blogger Jugal Shah list down key pointers for measuring ROI of Social Media Campaigns Social media has become mammoth tool for business to gather information about: Competitive sales Brand performance...

    • Posted 4 years ago
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  • Marketing and Business: A “Fun” Brand architect Talks

    How many of us take marketing as a fun activity? and engage in friendly duel with rival brands?(like Virgin did with BA). I believe that this philosophy is not brand or industry centric, every brand can have...

    • Posted 4 years ago
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  • Is it Okay to Fart Socially? [Video]

    Farting has always been used in movies to create crass humor. But can you imagine farting being used to make a very serious point? That’s exactly what a Canadian ad agency has done for Ontario Ministry of...

    • Posted 4 years ago
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  • How We Consume Online Content From Brands [Infographic]

    Sharing digital content is quickly proving to be a sensible, cost effective and targeted way of marketing brands. We all consume content from various online sources. This infographic from Zmags brings out interesting research data on how...

    • Posted 4 years ago
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