• Samsung Vs. Apple: Understanding Samsung’s Aggressive Marketing Strategy

    In this post our guest blogger Angie Picardo gives a detailed analysis of Samsung’s aggressive marketing strategy to counter Apple’s dominance in the tech world.   If you know anyone who has a smartphone...

    • Posted 4 years ago
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  • Understanding Aviva India’s Marketing Strategy [Interview]

    Aviva India recently appointed Mr. Rishi Piparaiya as Director, marketing & bancassurance. I took this opportunity to interact with Mr. Piparaiya and understand from him the life insurance industry dynamics in the country and Aviva...

    • Posted 4 years ago
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  • Evolution of Marketing Automation [Infographic]

    Automation has been a major part of modern marketing. But how has marketing evolved from the industrial era to the current times automated marketing tools and techniques? This latest infographic released by marketo, answers this and shows...

    • Posted 4 years ago
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    Oscar Poster Showcases 85 Best Pictures in Oscar History [Image]

    What better way to market the Academy Awards 2013 than to create a poster that showcases all the previous best picture winners in the most creative way possible? Created by designer Olly Moss, this poster commemorates the 85th...

    • Posted 4 years ago
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    How Brand Packaging Influences Your Psyche

    In this post our guest blogger, Gozde Kar, explains how a better understanding of the psychology of colors helps in better product packaging designs. Packaging is an important part of modern marketing.  There was a...

    • Posted 4 years ago
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  • Aviva Life Insurance Gets a New Marketing Director

    Aviva Life Insurance, on 4th Feb, announced the appointment of Rishi Piparaiya as Director – Marketing & Bancassurance. Rishi, who joined Aviva Life Insurance in 2009 as Director Bancassurance and Business Partnerships will now take on additional...

    • Posted 4 years ago
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  • Celebrate This Valentines Day with Dazzling Diamonds

    PC Jeweller Limited – one of India’s leading jewellery houses – yesterday announced robust discounts between 9 and 14 February to celebrate Valentine’s Day this year, coupled with the launch of their new jewellery collection. As love-struck...

    • Posted 4 years ago
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    6 Killer Tips for Better PPC Marketing

    What is PPC Marketing? PPC Marketing, or pay per click marketing, is an effective method of Internet advertising. This method of advertising is based on the number of times your ad gets clicked on other websites. Advertisers...

    • Posted 4 years ago
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  • Now Get your Condoms Delivered like Pizza! [Video]

    If you are in Dubai and you can’t seem to find a condom when you need it the most (like it happens generally with people), you don’t need to despair anymore. Top condom maker Durex has recently...

    • Posted 4 years ago
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  • Everyone is Now a Virgin Consumer

    So says the latest trend briefing from Trendwatching.com. The current information age we are living in, spews technological innovation on a daily basis. This means the emergence of technologically superior new, unfamiliar brands and products that are...

    • Posted 4 years ago
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