• Apple: The Most Valuable Brand

    Why Apple is the most valuable brand? A rare and funny insight inside the customers head and what makes Apple click.

    • Posted 5 years ago
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  • How to Use Pinterest for Marketing

    With more than 10 million active users, Pinterest is now one of the fastest growing social sites on the web. Since the Pinterest ecosystem is built around images that can be shared, the engagement opportunities on Pinterest...

    • Posted 5 years ago
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  • Vicco 3
    Brand Failures: Vicco Turmeric

    One of our readers, Snigdharup Banerjee, got inspired by our earlier post on Vicco Turmeric, did further research on the subject, and taking cues from our article and some other references from the web, came up with...

    • Posted 5 years ago
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  • Cricket
    Ganapati Papa Glorious!!!

    A thought on how Lord Ganesh has evolved as a super brand,.

    • Posted 5 years ago
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  • A Tech Savvy City Sells Computers on Streets!!!

    For everyone who thinks that Bangalore is an IT richies’ city, wait a moment. You got to read this. It is about the other side of Bangalore. This post is dedicated to the legendary ‘Flea Market’ or...

    • Posted 5 years ago
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  • Converting Brand Loyals with Customer Service: A Shell Experience

    Before the internet in this part of the world gets filled with news of another fuel hike hitting consumers at midnight, I would like to write about a pleasant fuelling experience that I had this evening. It...

    • Posted 5 years ago
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  • What Makes For a Dedicated Smartphone User? [Infographic]

    Smartphones are ruling the market right now. Everybody wants to have one. In the true sense, smartphones have brought the power of the internet and technology in our hands, literally. And with cheap android phones, the market...

    • Posted 5 years ago
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  • Microsoft Says to Google: Bing It On!

    Bing is fast becoming the search alternative to Google that Yahoo isn’t anymore. More so after it got integrated in Facebook. But is Bing good enough to challenge Google in a blind test? More importantly does a...

    • Posted 5 years ago
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  • Vintage Ads- Old Indian Ads- Part 8

    Our reader Kapil Khemani, sends in his commentary on few more Indian advertisements from the past. Read on. Allout In 1990, Karamchad Appliances became the pioneers for mosquito repellents in India they introduced an appliance (Allout)...

    • Posted 5 years ago
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  • Google Plus:Tom

    Google+ Some have call it a desolate wasteland. Where no human being is in sight for miles and miles. But if you try a little harder, you will find an oasis in the middle of nowhere. Where not...

    • Posted 5 years ago
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