Here is how Wikipedia defines inbound marketing:

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. Blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing.

But what does inbound marketing really involve? Where does it begin and where does it end? What are the steps involved? If you are one of those troubled by these and more questions about inbound marketing process, here is a great infographic from Impact Branding and Design that explains the inbound marketing process in 6 steps.

About the author

Shiv Kumar Pandey wrote 84 articles on this blog.

Shiv is a passionate marketer, entrepreneur and writer who believes in creating new things as a way of life and is a collector of insightful ideas. A movie addict and a hopeless day dreamer, he runs a design and advertising start up called Gracia Marcom, in Ahmedabad, India. Click here to know more about Shiv.

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