• Mad Men meets Jaguar

    Remember the BMW series in MI 4. The Mecca of all product placements that was widely talked about. Here’s the story of a very recent brand association that may not have worked out well. Mad Men’s story...

    • Posted 5 years ago
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  • indian airline
    The Coolest Indian Airline: A Promise Well Kept

    With a dynamic management team, and an increasing fleet, and most importantly, with all flights being on time, thereby making passengers happy, the Indigo story is one of making a policy and sticking to it religiously.

    • Posted 5 years ago
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  • Brand IPL Back to Square One

    Since the Lalit Modi – Shashi Tharoor scandal, the IPL has been in much controversy. Even the current installment of the tournament hasn’t been scandal free. From a cricketer creating a rukus and damaging property to Shahrukh...

    • Posted 5 years ago
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  • Prometheus: The Viral Marketing Phenomenon

    History will remember this year. At the least the movie buffs will. The biggest movies, the biggest stars, from hammer wielding superheroes to a re-imagined dark snow white, from smooth talking, martini sipping James Bond to the...

    • Posted 5 years ago
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  • The quirkiest brand

    The business of brands works on differentiating from others. The best brand that has carved a niche for itself in this sense is Virgin. And, their differentiator is not about the product offering. It is built on...

    • Posted 5 years ago
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  • 6 Reasons why Leaflets still Work as a Marketing Vehicle

    In this guest article, Claire of Circle Leaflet Printing, UK builds a case for the good old leaflet marketing.    We are all exposed to hundreds of adverts across a myriad of media every single day, but...

    • Posted 5 years ago
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  • Apple: Think Different

    Nobody "gets" their customers like Apple does. And if you are a proud owner of one of the marvelous Apple products, you are not him. Apple had only one customer: Steve Jobs.

    • Posted 5 years ago
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  • Google goes traditional

    When Facebook is gearing up for its IPO and with plans to lock horns with Google, on the online front, Google has progressed into other projects like the Google glass, which we analysed in detail. Google the...

    • Posted 5 years ago
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  • The Peoples car

    Maruti has very recently launched a car called Ertiga, that is fondly known as the people’s car. This is a classic example of how brands when backed by a great insight can never go wrong. Of course,...

    • Posted 5 years ago
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  • How Facebook Helps in Global Branding

    As Facebook is hours away from its IPO on 18th May, lets have a look at how top global brands are using facebook to take their branding exercise to the next level. This latest infographic below from...

    • Posted 5 years ago
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