A guest post by our reader, Kapil Khemani

We have been going back in history and seeing some of the old ads the Indian consumers have seen over the period of the past few decades. One of the most unmissable ads of the past have come from the house of the Tatas, through Titan, their brand of watches, which have also been part of the household of many an Indian.

Titan Quartz hit the market by storm from its very inception in 1987.One of the sole reason was that it had the legacy of Tata’s with it. Titan one of India’s most admired brands changed the perception of Indians towards watches. Now watches were not only mere time keeping devices but they also became an important fashion accessory. Titan makes watches for a variety of target groups. The following are selected classic TVC’s that were aired in 1990’s.During this era Titan launched an successful marketing campaign that showed Titan watches as expression of joy, love and affection. ‘Rediscover the Joy of giving’ was its baseline. The enduring music track in commercials is Mozart’s 25th symphony.

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