Brands are forever trying to break the clutter by coming up with something new. Bru Gold combined a new strategy with the traditional medium only to get India’s attention on a Sunday morning.

By appealing to four sensory stimuli, they were able to introduce an element of product demo in the ad, without an actual trial.

On Sunday, Mumbai, Delhi and Bangalore woke up to the strong smell of coffee from their morning newspaper front page. Bru Gold not only placed the product effectively on the front page, but also sprayed the page with a coffee flavor which matched the exact product. Go on, take a whiff!

Activating as many of our senses with an ad results in much greater involvement. It will definitely be cool to find out if this product enjoys better sales now.

 

 

About the author

Abhinaya Chandrasekhar wrote 15 articles on this blog.

Abhinaya is a young and vibrant brand consultant with a Masters degree in Business Administration and more than 3 years of experience as a consultant. In her professional career she has been instrumental in building brands from scratch and nurturing their growth. Click here to know more about her.

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