This week we added a feedback feature to our site. Please use the grey feedback button on the left margin of the page to give us your ideas, suggestions, praise or criticism. You can also use it to send us any question you have regarding the site or any marketing topic.

This week we explained Contextual Advertising (which is used in online CPC/PPC based targeted ads platforms like Google Adwords), Inbound Marketing (which is the basic principle behind Social Media Marketing, Search Marketing or Search Engine Optimization), Brand Architecture, and the process of Personal Branding. Personal Branding is an interesting subject and you will see more articles from us about its various aspects in future. We also shared a video on how Heineken uses QR codes to engage party going fans.

And we had our usual dose of awesome ad campaigns from all over the world.

Branding

How to Get Yourself Branded?

What is brand Architecture?

Digital Marketing

What is Contextual Advertising?

What is Inbound Marketing?

How Heineken Uses QR Codes to Engage Fans

Print/Outdoor Ads

Print: Cricketers Arms Lager

Outdoor: Aspirin

Print: Kittam Kitta Hot and Spicy Sticks

TV/Video Ads

TV: Visa Canada

TV: Atria Readymade Dinner

TV: British Heart Foundation – Vinnie Jones

TV: Old Indian Advertisements Part 4

About the author

Shiv Kumar Pandey wrote 57 articles on this blog.

Shiv is a passionate marketer, entrepreneur and writer who believes in creating new things as a way of life and is a collector of insightful ideas. A movie addict and a hopeless day dreamer, he runs a design and advertising start up called Gracia Marcom, in Ahmedabad, India. Click here to know more about Shiv.

Link to this post!