We continue our series of posts on old Indian advertisements. In case you missed our previous posts from the series, find them here.

Vicks

Vicks is in the business of selling over the counter cough and cold medicines since 1890.They started their operations in India from 1951.’Vicks ki goli lo khich khich door karo’ became their famous marketing baseline.


Cough Drop tablets were also popular among children as candies rather than common cough and cold drug.

Inhaler

Action 500

Pan Pasand

The Commercial showed how Paan flavoured candy could mellow down someone. The target group for this TVC was adults not children because Paan in India is often associated with adults.

Contributed by one of our readers, Kapil Khemani

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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