Aspirin used the city buses of traffic filled Toronto, Canada to create a powerful outdoor campaign. The ads used the brake lights of the buses to emphasize on the pain of headaches. The people behind the buses in slow moving traffic could catch the message pretty easily!

Aspirin Bus Outdoor Advertising

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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