• The brand – Steve Jobs

    Have you tried creating a brand? You, as an endorser will also have to live your brand’s personality. An excellent example of this is Steve Jobs. He managed to build the world’s most creative and quirky brand...

    • Posted 5 years ago
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  • 18 Miracles of Research by David Ogilvy

    Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. – David Ogilvy Ogilvy was a well known pioneer and advocate of method and research in advertising. He pioneered copy...

    • Posted 5 years ago
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  • Social Media and Brand Evangelism

    So why are brands going beserk about social media, every brand seems to be connecting with people on the virtual world. Why this sudden surge in creating buzz over social networks? What is it about social networks,...

    • Posted 5 years ago
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  • Take a whiff

    Brands are forever trying to break the clutter by coming up with something new. Bru Gold combined a new strategy with the traditional medium only to get India’s attention on a Sunday morning. By appealing to four...

    • Posted 5 years ago
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  • All About Fake Facebook Profiles

    Barracuda Labs recently did a research on 2884 Facebook profiles to find out the differences in fake and genuine profiles and to see if they can uncover any pattern. The results of this research are presented below...

    • Posted 5 years ago
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  • Vintage Ads- Old Indian Advertisements- Part 5

    We continue our series of posts on old Indian advertisements. In case you missed our previous posts from the series, find them here. Vicks Vicks is in the business of selling over the counter cough and cold...

    • Posted 5 years ago
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  • Doritos wins Superbowl 2012

    Now we wouldn’t be complete without the famous Doritos Man’s best friend Superbowl 2012 commercial winner, would we? Playing upto the universal human insight of tickling the funny bone, Doritos is taking over the ad world in...

    • Posted 5 years ago
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  • This Week At Marketing FAQ (30Jan – 5 Feb, 2012)

    This week we added a feedback feature to our site. Please use the grey feedback button on the left margin of the page to give us your ideas, suggestions, praise or criticism. You can also use it...

    • Posted 5 years ago
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  • Print: Cricketers Arms Lager

    Cricket is a very old sport, which is governed by 42 laws made in the year 1788. The agency, DDB Melbourne, has re-written each of these 42 articles for Cricketers Arms' print ad campaign.

    • Posted 5 years ago
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  • TV: Visa Canada

    This TVC for Visa, aired in Canada, is quite straightforward, don't you think? It uses the classic reward points/ loyalty marketing to lure customers into paying for their spends using Visa.

    • Posted 5 years ago
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