The New year is already a month Old! And I should say, what a splenid opening it has given us. We’ve had some awesome marketing stuff happening, especially the birth of a website, which runs only without internet, thanks to Rajnikanth who makes the thing work!(Link below)

The recent furore over two leading newspapers engaging in an advertising catfight, has evoked some serious debate over social networks. Supporters of both engaging in heated arguments, in favour of their favourite, and against the other. What is going to be the result of this, will span out over the next few months. Is it going to bring the ugly, mean, but ton-of-fun competitve advertising back? Watch the ads(Link below), and let us know what your opinion is.

Here are the posts from this week. Do mail us your feedback/requests. If you feel like throwing a brick at us, we are available on Facebook and Twitter also.

Branding

Rajni Power

Digital Marketing

The Movie Poster Goes Digital

Social Media

McDonald’s Campaign, Epic Twitter Fail? Not Really: #McDStories

TV/Video Ads

Newspaper Wars: The Hindu TVC
TV: New Diet Pepsi Commercial
TV: IKEA Try on a Sofa Campaign
TV: Nokia Lumia: The Little Amazing Show
TV: Fiat 500 Abarth Seduction TVC

Print/Outdoor Ads

Outdoor: Kellogg’s Crunchy Nut Cuckoo Clock
Outdoor: Volkswagen Up
Print: Public Interest- Govt. of Santa Catarina, Brazil

About the author

Arvind Ravikumar wrote 188 articles on this blog.

Arvind believes that “Marketing is a function, inherent in every human being. A post graduate in Retail Management, he has worked with retail companies like Shoppers Stop and Spar, before venturing out on his own, and now is a successful entrepreneur running a manufacturing business based in Chennai, India. Click here to know more about him.

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